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For coaches, consultants and trainers

More clients as a coach: your biggest lever in 3 minutes

Teddy-Sichtbar (German for “visible”) is a path in 4 stages: clarify voice and appearance, become visible, win enquiries, grow predictably. A check shows in 3 minutes where your biggest lever is. It costs nothing. You see the result instantly, without email. You get the fixed price in writing before you commit.

Start the check See prices

Free · 12 questions · no email · your answers never leave your browser

Your path · 4 stages 4 stages in sequence: voice, visible, enquiries, predictable. In the sample, the biggest lever is stage 3. 1 2 3 4 Voice Visible Enquiries Predictable LEVER
58of 100 points · biggest lever: enquiriesSample

Figures on the coaching market

122,974coaches worldwide, 13% more than in 2023
11.6 ha week working as a coach, on average
60%expect more revenue from more clients, only 37% from higher fees
34.7%of firms using AI apply it to marketing or sales

Sources: International Coaching Federation with PwC, Global Coaching Study 2025, Executive Summary (10,035 responses, worldwide) · Eurostat, Use of artificial intelligence in enterprises, 2025 (EU, firms with 10+ employees, 157,000 surveyed)

What research shows

AI raises output by up to 34%, your voice makes you recognisable

AI helps with writing, most of all for people new to a task. In customer support, the output of new staff rose by 34%, by 14% on average. At the same time, texts written with AI help become more similar to each other, even though each one seems better.

For coaches this means: giving AI your own texts, your own cases and a clear audience keeps you recognisable. That is where stage 1 starts: your voice becomes the standard before a single post is written.

Sources: Brynjolfsson, Li, Raymond, “Generative AI at Work”, Quarterly Journal of Economics, 2025 (5,179 customer support agents) · Doshi, Hauser, Science Advances, 2024 (online experiment with short stories)

More output with AI help

on average+14%
newcomers+34%

Many standard texts, one voice of your own

standard textsyour voice

Free · no email

Free check: 12 questions show your biggest lever

Each answer scores 0 to 3 points. The area with the lowest share is your biggest lever: that is where the next step brings the most. In a tie, the earlier stage counts, because it carries the later ones. The calculation runs in your browser only; nothing is sent or stored.

Area 1 of 4 12 questions · 3 minutes
1 · Voice and appearance

How clearly you say what you stand for, and whether people recognise you.

Can you say in one sentence who you work for and what result your clients get?
Do your texts sound like you?
How consistent is your look (colours, fonts, photos)?
2 · Becoming visible

How regularly you show up, and how you find your topics.

How often do you publish posts?
Do you use short videos, such as Reels?
Where do the topics of your posts come from?
3 · Winning enquiries

Whether a post can turn into a conversation.

Where do your posts lead?
What do prospects get from you before they buy?
Do ChatGPT or Google’s AI answers name you when someone asks about your topic?
4 · Growing predictably

Whether you know what works, and how much runs without you.

Do you know how many enquiries you got last month, and where they came from?
How confidently do you use AI tools day to day?
How much routine work runs without you?

The path

4 stages to more clients, 1 contact for everything

Each stage has a goal, a tangible result and matching building blocks. You start where the check shows your biggest lever.

1

Voice and appearance

Goal: “People recognise me by my words.”

Result: one sentence that explains your offer, fixed colours and your own text samples as the standard.

  • Brand appearance fixed price
2

Becoming visible

Goal: “I show up regularly, with topics people are looking for.”

Result: a monthly plan with topics in demand, image cards and short videos in your voice, approved by you.

Analysis “Audience before trend” →

  • Topic radar free
  • TeddyBuzz bookable
  • Promotional video fixed price
  • Teddy-Karussell in preparation
3

Winning enquiries

Goal: “Readers are happy to get in touch.”

Result: an offer page with exactly one next step and a test that gives prospects a personal result.

  • Offer page bookable
  • Named in AI answers fixed price
  • Teddy-LMC in preparation
4

Growing predictably

Goal: “I know what works and have time for clients.”

Result: 4 numbers a month, safe AI routines and processes that run without you.

  • AI courses bookable
  • AI agents fixed price

Stage 1 · Voice and appearance

Check colour and contrast: 2 free tools for your appearance

An appearance rarely looks loud because a colour is too strong. It looks loud because the colour appears everywhere at the same strength. Our rule: your main colour stays, but as an accent on about 10% of the surface instead of 60%. Test it yourself.

Colour share: too loud or just right?

Move the share of your main colour. The tiles stand for the posts in your profile.

10%

 

Contrast: readable for everyone?

Choose text and background colour. The calculation follows the standard for accessible websites.

This is how your text reads on this surface.

–

 

Basis of the contrast calculation: W3C, Web Content Accessibility Guidelines (WCAG) 2.2, 2023, success criterion 1.4.3. The colour share rule is our practical rule, not a measurement.

Stage 2 · Becoming visible

Find topics people search for: 3 signals before every post

A topic carries when people search for it and when it shows up on the platform right now. Ideally, your reader also says it in her own words. All 3 signals can be checked before you write, with free tools from the platforms themselves.

1

Search interest

Google Trends shows how interest in a term develops in Austria, Germany or Switzerland. The values from 0 to 100 are relative, not search counts. Related searches show what is growing fastest right now.

2

Trends on the platform

The TikTok Creative Center shows which hashtags and sounds are growing in each country. Pinterest Trends shows what people search for and save across the year. YouTube Analytics shows in its “Trends” tab what viewers search for.

3

Your reader’s words

Sentences your clients say themselves: in conversations, emails and comments. They decide whether a topic in demand also sounds like you.

Search interest in Austria, 52 weeks: 4 coaching topics compared

Search interest in Austria, 52 weeks: 4 coaching topics compared Lines for coaching, motivation, resilience and mindfulness from September 2025 to September 2026. Coaching and motivation are highest in January and February; all 4 topics are lowest in July and August. Coaching reaches 100 in the week of 1 February 2026. 0255075100Oct 2025Jan 2026Apr 2026Jul 2026Peak 100 Search interest in Austria, 52 weeks: 4 coaching topics comparedLines for coaching, motivation, resilience and mindfulness from September 2025 to September 2026. Coaching and motivation are highest in January and February; all 4 topics are lowest in July and August. Coaching reaches 100 in the week of 1 February 2026.050100OctJanAprJul
  • CoachingØ 71
  • MotivationØ 37
  • Resilienz (resilience)Ø 24
  • Achtsamkeit (mindfulness)Ø 8

Search interest in “Coaching” was about 1.7 times higher in February 2026 than in August (monthly average 92 to 53). Motivation and resilience had their highest week in January, and all 4 topics were lowest in July and August. For your topic plan this means: big topics at the start of the year, lighter formats in summer.

Monthly averages as a table
Monthly averages, values 0 to 100 (relative)
MonthCoachingMotivationResilienz (resilience)Achtsamkeit (mindfulness)
Sep 2025 (2 wks)5826276
Oct 202562343010
Nov 202573422610
Dec 20257141196
Jan 202688492810
Feb 20269249289
Mar 20268142308
Apr 202679432810
May 20267439229
Jun 20266830228
Jul 20265628185
Aug 20265318145
Sep 2026 (2 wks)5424186

Data source: Google Trends (https://www.google.com/trends), Austria, web search, weeks from 21 Sep 2025 to 19 Sep 2026, retrieved 21 Sep 2026. Relative values: 100 = highest value of all terms in the period; “Selbstliebe” (self-love) was close to 0 and is not drawn.

Audience before trend: who searches for what, and when

A topic brings enquiries when your audience searches for it, in the right phase of its decision and at the right time. The analysis shows it with real search data from Austria and Germany.

View the analysis: audience, phase, timing

Shares and saves: what counts after publishing

Positive, moving content is shared more often than negative content. That is what an analysis of all New York Times articles over 3 months shows.

“Going viral” can hardly be planned: across a billion diffusion events, large reach mostly came from one big broadcaster, not from long chains. What can be planned are the signals Instagram itself names for Reels: likes, saves, reshares and comments.

That is why we measure after 30 days what was shared and saved, and plan the next month accordingly.

Topic radar: check a topic before you write

Enter a topic. The buttons open the official tools in a new tab.

Google Trends TikTok Creative Center Pinterest Trends YouTube Trends (guide)
What applies to the topic?

Tick the boxes to see the assessment.

Nothing is stored. Your term only goes to Google if you click “Google Trends”.

Sources: Google, Trends Help “FAQ about Google Trends data” and “Find related searches” · TikTok, Creative Center · Pinterest, Business Help “Pinterest Trends” · YouTube Help “Explore trends on YouTube” · Instagram, “Instagram Ranking Explained”, 2023 · Berger, Milkman, Journal of Marketing Research, 2012 · Goel, Anderson, Hofman, Watts, Management Science, 2016

How to recognise quality

Spot a good AI offer: 6 qualities for coaches

Whether you buy from us or elsewhere: these qualities mark a tool that takes work off your hands and builds trust.

  1. You see your result before you give your email

    A fair test shows the value first and asks afterwards.

    Here: result instantly, no email.

  2. Your own texts set the direction

    AI ideas alone make texts more similar to each other (Science Advances, 2024).

    Here: your text samples are the standard.

  3. You approve every post before it goes out

    The EU AI Act requires genuine human review for AI texts on matters of public interest, otherwise a label (Article 50, since 2 August 2026).

    Here: nothing goes out without your approval.

  4. You know which AI service processes your data, and where

    The privacy policy names service and location before any data flows.

    Here: the check stores nothing; for each building block we name service and location before you commit.

  5. An AI chat makes itself known as AI

    Mandatory at first contact since 2 August 2026 (EU AI Act, Article 50).

    Here: this page uses no AI chat.

  6. You know the price in writing before you commit

    A fixed price makes offers comparable and your planning secure.

    Here: fixed price in writing, first call €0.

Sources: Regulation (EU) 2024/1689 (EU AI Act), Articles 50 and 113, consolidated version of 27 July 2026 · Doshi, Hauser, Science Advances, 2024

Built, not promised

4 examples to view: promo video, video plan, TeddyBuzz, AI courses

Teddynews is a family business from Austria, since 1998. Your contact is Wolfgang Lindner, in person. The linked pages are in German.

64 s

Promotional video without a film crew

Finished video with script and instructions. The only cost was the voice: 0.03 US dollars.

Watch the video → 6

Steps to an AI video

Plan, cost calculator and a demo, with prices from 17 September 2026.

See the plan → €9

Posts in a monthly plan

TeddyBuzz writes in your style, you approve, TeddyBuzz publishes. 7 days free.

Try TeddyBuzz → €79

Safe AI at work

AI courses on the EU AI Act, for self-study, from €79.

See the courses →

Fixed price before you commit

Prices: check €0, posts from €9 a month

You only buy the building block that serves your biggest lever. What is still in preparation is labelled as such; fixed prices come in writing before you commit.

Building blocks and prices, as of 21 September 2026
Building blockStagePriceAvailability
Visibility checkall€0instant
Topic radar2€0on this page
First callall€0by email
Brand appearance1fixed priceafter first call
TeddyBuzz Start / Pro2€9 / €19 per monthbookable, 7 days free
Promotional video2fixed priceafter first call
Teddy-Karussell (image cards)2planned €79in preparation
Offer page3from €99 one-offbookable, special price
Named in AI answers3audit €490, implementation from €1,490after first call
Teddy-LMC (test with a personal result)3planned €149in preparation
AI courses (German)4€79 / €99 / €299bookable
AI agents4from €2,490after first call
Take the check firstRequest a first call

First call free and without obligation · fixed price in writing before you commit

Answered briefly

Frequently asked questions: 8 answers before you get in touch

What is Teddy-Sichtbar?

A path in 4 stages for coaches, consultants and trainers: clarify voice and appearance, become visible, win enquiries, grow predictably. A free check shows where to start; you buy the building blocks individually.

What happens to my answers in the check?

Nothing. The calculation runs in your browser only. Your result reaches us only if you click “Discuss the result in a first call” and send the email yourself.

Does an AI write my texts?

With you, not for you: the AI drafts from your own text samples, and you approve every post. We make AI chats recognisable as AI, as Article 50 of the EU AI Act requires. We also label AI images and videos.

Do I need technical knowledge?

No. You answer questions and approve; we set up the technology. If you want to use AI safely yourself, there are AI courses from €79 (in German).

What does the whole path cost?

That depends on your biggest lever. The check and the first call cost €0, TeddyBuzz starts at €9 a month. For services such as brand appearance or a promotional video, you get a fixed price in writing before you commit.

Which building blocks are still in preparation?

Teddy-Karussell (10 image cards a month, planned €79) and Teddy-LMC (a test with a personal result for your website, planned €149). Both can be previewed but cannot be booked yet.

Where do the topics for my posts come from?

First from your audience, then from 3 signals: search interest, for example in Google Trends, trends on the platform and your reader’s words. A topic goes online when your audience searches for it, the interest lasts for months and it suits you. Even “coaching” is searched not only by clients but also by aspiring coaches. More in the analysis “Audience before trend”.

Who is Teddy-Sichtbar best suited for?

For coaches, consultants and trainers who want to become visible with their own voice and take time for approvals. The path works over weeks, with your consent at every step.

Start the check now: 3 minutes, €0, instant result

The check shows your biggest lever and the first step. Whether you continue with us afterwards is your decision, with the result in your hand.

Start the check‹ Back to the Teddynews home page

No email · nothing is stored · fixed price in writing before any commitment

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