Promo video · Storyboard · Guide

A promo video without a film crew: 64 seconds, ready to watch.

The Teddynews teddy introduces the company. The video runs 64 seconds. It has a German AI voice, burned-in German subtitles and no music. The footage comes from existing material, plus 5 cards in the Teddynews style. The voice cost 0.03 US dollars. Everything else ran on our own computer.

Below you will find the video, all 10 stills of the sequence, the full script in English translation and a guide to building your own.

No sign-up, no account. The video only starts when you click.

The video

64 seconds with sound: please turn on your speakers

The video runs 64 seconds and contains speech but no music. Voice and subtitles are in German; the English translation of every line is in the script below. The subtitles are burned in because many people watch without sound. The voice is an AI voice from Google, the same technology behind NotebookLM's Audio Overviews.

Running time

64 s

Picture

1280 × 720

Sound

Speech, no music

File

5.8 MB

What you see: 5 teddy clips from existing material, 5 explainer cards in the Teddynews style, subtitles and a closing frame with the address. What's missing: the teddy doesn't move its lips. That would need an avatar model that supports animal characters.

Portrait format

The same story for Reels, Shorts and TikTok

On social media, the 9:16 portrait format is what counts. The version below has the same text, voice and timing as the video above — just laid out anew: clip at the top, message below, subtitles above the bottom edge. It comes from the same source; a second render is enough. Extra cost: none, because the voice tracks already exist.

Running time

64 s

Picture

1080 × 1920

Sound

same voice tracks

File

8.7 MB

Why the edges stay clear: Instagram and TikTok place their own controls over the picture — the header at the top, caption and buttons at the bottom, the icon column on the right. That is why every text in this version sits between 210 and 1500 pixels in height, inside the safe zone. The subtitles sit above that so the post caption doesn't cover them.

Storyboard

10 stills, 1 sequence

Each section has a picture, a sentence and an on-screen caption. Teddy clips and cards alternate, which gives the eye something to hold on to. Each card shows a header, a message and progress, as in good explainer videos. The stills below come from the finished video; the lines are translated from German.

• 00:00 · Teddy at the desk

  Your mascot can do more.

  Voice (translated): Your mascot can do more than sit on a shelf.
• 00:05 · Card 01: The situation

  Many mascots stay invisible.

  Voice (translated): Many mascots stay invisible: no video, no page of their own, hardly any enquiries.
• 00:13 · Production in our own factory

  From Austria, since 1998.

  Voice (translated): Teddynews has been making mascots since 1998. Over 2 million pieces, for more than 3,000 companies.
• 00:18 · Card 02: Figures

  1998 · 2 million+ mascots · 3,000+ business customers

  No voice, caption only
• 00:22 · Finished teddies at the factory

  Sewn, not stamped.

  Voice (translated): Made in our own factory, tested to CE and EN 71.
• 00:29 · Teddy at the laptop

  From the shelf into the feed.

  Voice (translated): Your mascot gets videos, its own page and appearances on social media.
• 00:35 · Card 03: Overview

  Video · Page · App

  No voice, caption only
• 00:38 · Card 04: without an agency

  Get seen — without an agency.

  Voice (translated): Get seen without an agency: a page in 60 seconds, videos from your material and, if you like, your own app.
• 00:48 · Card 05: Process

  Sample · Production · Content

  Voice (translated): Here's how it works: free sample, production, finished content for your channels.
• 00:55 · Teddy says thank you

  See first, then decide.

  Voice (translated): The sample is free and handmade. You decide only after that.

Script

The full script: 10 lines

The text follows a clear order: first the loss, then the proof, then the offer. It ends with risk reversal. Every figure comes from teddynews.at or lindner-stofftiere.at. No sentence is longer than 25 words, which keeps the pitch short and verifiable. The video is spoken in German; the table shows English translations.

Guide

The finished video in 6 steps

The video was made without an agency and without a camera. All you need is existing footage and a script, plus a text-to-speech service and 2 free tools. Every step runs on a laptop; only the voice comes from the internet. The whole process takes a few hours.

1. 1

   Review the footage

   Measure the existing clips and pick the sharpest. Crop out watermarks, remove the sound, scale to the final frame size.

   Result: 5 clips, silent, cropped to fit.

2. 2

   Write the script

   8 short sections, each statement with proof. Keep sentences short, numbers as digits, no advertising clichés.

   Result: 8 sentences, about 120 words in total.

3. 3

   Generate the voice

   Each section is voiced separately, so any part can be swapped later without regenerating everything.

   Model: gemini-3.1-flash-tts-preview
   Voice: Puck · Language: German
   Cost: 25 tokens per second, $20 per 1M tokens

   Result: 8 voice files, 60 s in total. Cost: $0.03.

4. 4

   Prepare the audio

   Trim silence at the edges, even out the loudness, raise the tempo slightly. That keeps the pitch under 65 seconds.

   ffmpeg -i vo.wav -af "silenceremove=…,loudnorm=I=-16:TP=-1.5,atempo=1.07" final.wav

   Result: 60.1 s of speech instead of 69.8 s.

5. 5

   Assemble the video

   Pictures, cards, subtitles and audio tracks sit on a timeline in HTML. Each element gets a start time and a duration.

   npx hyperframes check     # checks timing, contrast, media
   npx hyperframes render -q high -f 30

   Result: 64 s in 1920 × 1080, rendered in 37 s. Cost: €0.

6. 6

   Export for the web

   Scale down to 1280 × 720, add the audio, make the file start quickly. Plus a poster image for the page.

   ffmpeg -i raw.mp4 -vf scale=1280:720 -c:v libx264 -crf 23 -c:a aac -movflags +faststart teddy-pitch.mp4

   Result: 5.8 MB instead of 34 MB.

Costs

Only the voice was paid for: $0.03

Only the voice was paid for. It cost 0.03 US dollars for 60 seconds of speech. Editing, cards, subtitles and export run on free tools, all on our own computer. The footage already existed, so a second video again costs only cents.

Text-to-speech price: $20 per 1 million tokens, 25 tokens per second of audio, according to Google's price list. German is supported according to Google's documentation.

Questions

5 answers about the Teddy Pitch