Teddy-Sichtbar · Stage 2 · Becoming visible
A topic brings enquiries when 3 things fit: your audience searches for it, is in the right decision phase, and the timing is right. This analysis shows it with real search data from Austria and Germany, retrieved on 22 September 2026.
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In an analysis of 1.5 million searches, more than 80% were for information. Only about 10% aimed at an action such as buying or downloading. Each phase therefore needs its own format.
“was ist coaching” (what is coaching) · “was ist achtsamkeit” (what is mindfulness)
Explanatory posts, reels and carousels. This is where trust grows, long before the first enquiry.
“online coaching” · “business coaching” · “resilienz seminar” (resilience seminar)
A separate page for each offer: process, duration, examples and client voices.
“coaching wien” (coaching Vienna) · “coaching kosten” (coaching cost)
Location, price and the way to an appointment at a glance. Business customers name price as the information they need most. This is what the offer page from stage 3 does.
Future clients
Aspiring coaches
Sport
Rank 4 is “coaching ausbildung” (coach training). These are mostly people who want to become coaches themselves.
So the audience comes first, then the topic. A review of many studies counts messages matched to the person among the most reliable ways to persuade.
The phase shows which format fits: “was ist coaching” needs an explanation, “coaching wien” a page with location and booking.
Data source: Google Trends (https://www.google.com/trends), Austria, web search, 12 months, retrieved 22 Sep 2026: related searches for “Coaching”, “Top” view, 100 = most frequent. German search terms. Selection from 25, without ambiguous terms such as “best coaching” and “coach”. Assignment to audiences and phases: Teddynews · Teeny, Siev, Briñol, Petty, Journal of Consumer Psychology, 2021
In February 2026, “life coach” in Germany rose from 31 to 100 within 3 weeks and was at 22 1 week later. Without these 3 peak weeks, interest averaged 23 over the last 12 months, compared with 13 in the 4 years before. Baseline interest is growing.
What catches on very fast often fades faster too. First-name data from over 100 years in France and the US show this.
For your plan: use short peaks as a hook, build offers on lasting interest.
Data source: Google Trends (https://www.google.com/trends), Germany, web search, weeks from 19 Sep 2021 to 13 Sep 2026, retrieved 22 Sep 2026. 100 = highest value in a joint query with 3 other terms · Berger, Le Mens, PNAS, 2009
At the start of a week, month or year, people pursue their goals more often. Searches for “diet”, gym visits and new goal commitments show this. Search interest in “Coaching” in Austria is also highest in January and February: prepare in December, publish in January.
For exact pre-purchase searches such as “coaching kosten” (coaching cost), volumes in Austria are too small for weekly curves, and Google Trends then shows 0. Your enquiries and Google Search Console help here. It shows which searches bring people to your website.
The check shows where your biggest lever is and the first step towards it. You see the result instantly, without an email.
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