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Career 4 of 8 · Example Krea, San Francisco

Motion design: moving graphics for advertising, apps and films

Motion design is graphics in motion: type, shapes and images that move to the right beat, for example in commercials, product videos and explainer films. Companies that build image and video tools also look for motion designers for their own films4,21. In the USA, median pay is $91,000 a year66.

Short showreelRequired: After Effects

Free, no sign-up, every detail with a source.

Open-air cinema at the animation festival in Annecy, 2014Image: DeborahForsans · CC BY-SA 4.0

01 · What you do

6 tasks from the adverts by Krea and Luma AI

  1. Product films: designing and animating films for product launches and social media4.
  2. Storyboards: sketches and style frames that set the direction of a project4.
  3. Explaining: showing how something works with type, graphics and animated interfaces4.
  4. Editing: finding the hook and the story in the raw footage21.
  5. Moving type: titles, subtitles and transitions that suit the film21.
  6. Evaluating: reading after publication what worked21.

Requirements

A portfolio of finished projects, an eye for typography, composition and colour, sure timing and experience with storyboards. Tool: After Effects or an equivalent program4.

After EffectsTypographyStoryboardEditing

02 · Who is hiring

Who is looking for motion designers: from Wels to Los Angeles

Thalheim near Wels and Vienna

vorauerfriends communications

“Motion Designer:in” (motion designer), pay not stated in the list73.

Salzburg

Red Bull

“Digital Media Specialist”, from €2,362 a month73.

Vienna

synaps

“Content Creator”, €3,000 to €3,800 a month73.

San Francisco

Krea

“Motion Designer” in the in-house studio, working with the creative director4.

Los Angeles

Luma AI, Dream Lab

“Editor + Motion Graphics”, $126,000 to $147,000 a year21.

remote

Suno

“Motion Designer, Paid Social”, freelance, $70 to $90 an hour100.

03 · Applying

What convinces: a showreel under 3 minutes

  • Showreel: a compilation of your best work, 1 to 3 minutes, best first. That is also the length Pixar accepts95.
  • Typography in motion: every advert asks for it4,21.
  • A product film: explain an app or a device in 30 seconds. Companies need exactly this kind of film.
  • Portrait and landscape: versions for social media belong in it21.

More on this

Portfolio, showreel, CV and dates such as FMX in Stuttgart are on the page Applying.

04 · Pay

What you earn in motion design: from Vienna to the USA

Pay compared, gross, as of 2026
CountryRoleAmountType of figure
Austria (Vienna)Advertising graphic designer, 1st and 2nd yearfrom €2,844.20 a month64Minimum pay under the collective agreement
Austria (Vienna)“Content Creator”€3,000–3,800 a month73Job advert
USAMotion designer, entry / mid / experienced$76,750 / $91,000 / $108,50066Salary guide of a recruitment firm
USA (Los Angeles)Editor + Motion Graphics$126,000–147,00021Job advert
remoteFreelance motion designer$70–90 an hour100Job advert

05 · Progression

Where motion design leads: 4 stages

  1. Junior

    Animations from templates, editing, versions for social media.

  2. Motion designer

    Your own ideas and storyboards, not just animating finished designs4.

  3. Senior or AI Creative Producer

    Combining motion design with new video tools. To the profile

  4. Art or creative director

    Median pay in the USA $114,850 (art director)20.

06 · Outlook

Outlook: changing, timing and type stay in demand

Video generators can now create whole scenes with sound37. Yet it is precisely the companies behind such tools that advertise motion design positions, because they need people who present their products clearly4,21.

What is sought is what takes experience: finding the hook, keeping the pace, setting type cleanly.

In Hagenberg for this

Motion graphics, 2D and 3D animation and postproduction are in the curriculum61.

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