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Career 3 of 8 · Example Luma AI, Munich

Forward Deployed Creative: advising brands and agencies as a creative

As a Forward Deployed Creative, a creative placed with the client, you work directly with brands and agencies. With your own work you show what is possible with new video and sound tools, and you build workflows together with the teams. Luma AI advertises the role in Munich, and in the USA at $145,000 to $205,000 a year5,102.

Advising brandsfor experienced creatives

Free, no sign-up, every detail with a source.

FMX in Stuttgart: meeting point for studios and creativesImage: Julian Herzog · CC BY 4.0

01 · What you do

6 tasks from the adverts by Luma AI and ElevenLabs

  1. Advising: supporting brands and agencies creatively and strategically when they use generative AI5.
  2. Building workflows: designing and testing production workflows with new tools5.
  3. Creating yourself: your own high-quality work that serves as an example for others5.
  4. Training: workshops and exercises for the clients’ teams101.
  5. Reporting back: passing experience from practice on to product and engineering5,101.
  6. Writing guides: reusable templates and playbooks101.

Requirements

Experience as a creative director, creative technologist or technical director at a leading agency, studio or technology company; a portfolio is required. Plus knowledge of production workflows in effects, animation or motion design. Experience with tools such as Midjourney, Runway or Stable Diffusion is welcome5.

EffectsAnimationPresentingVideo and sound tools

02 · Who is hiring

4 open positions at 2 companies on 4 October 2026

Munich

Luma AI

“Forward Deployed Creative [Germany]”, full-time, one of the first such roles in the region5. The same role exists in Riyadh and in Redwood City102.

USA, remote

ElevenLabs

“Forward Deployed Creative”: bringing tools for voice, music, image and video into production together with studios, agencies and media companies101.

03 · Applying

What will convince later: case studies with real results

  • A project for a real client: what was the brief, which tools did you choose, what got better?
  • A high-quality portfolio: taste, technique and storytelling, which Luma explicitly asks for5.
  • Visibility: being publicly known as a creative working with new technology is an advantage5.
  • Practise presenting: you will talk to brand executives. Talks at university or at meet-ups count.

To be honest

This is not an entry-level position. Luma is looking for someone who invents workflows rather than following a fixed plan5. For graduates it is a goal for later, after a few years in the job.

04 · Pay

What you earn: benchmarks from the USA

Pay details, as of 2026
Company, locationRoleAmountType of figure
Luma AI, Redwood CityForward Deployed Creative [US]$145,000–205,000 a year102Job advert
Luma AI, MunichForward Deployed Creative [Germany]not stated5Job advert
USA, averageCreative director (for comparison)median $135,000 a year67Salary guide of a recruitment firm

05 · Progression

The way there: 4 stages over about 5 years

  1. Craft

    Motion design, 3D or effects, plus experience with new tools in your own portfolio.

  2. Studio or agency

    Gaining experience with clients, for example as a technical artist or creative technologist5.

  3. Leadership

    Art direction usually comes after 5 years of experience20.

  4. Forward deployed

    Advising brands and agencies on behalf of a tool maker5.

06 · Outlook

Outlook: a new role with an open future

The role exists because companies buy new tools but cannot get them into their own production. ElevenLabs sees the task in exactly this gap101.

How many such positions will exist in the long run is open. On 4 October 2026 we counted 4 adverts with this title at 2 companies5,102,101.

In Hagenberg for this

In the Digital Arts master’s: Real-time Production, Visual Effects and the master’s project over 3 semesters63.

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