TeddyBite claims nothing that is not listed here. Every figure on the product page leads to this overview: who collected it, when, with how many respondents — and how solid it is. Weak evidence is marked as weak, not hidden.
The hurdle is not the cooking. It is the decision before it.
68 %
say that deciding what to eat is their biggest hurdle of the day.
Own interestFactor, the commissioning party, is a ready-meal delivery service owned by HelloFresh since 2020. A result showing meal planning as a burden serves the business.
Open source46 %
would give up social media forever if it meant never planning a meal again.
Own interestas above — same survey, same commissioning party.
Open sourceThe reason every card says first how it tastes.
98 %
call taste important when eating. Health follows at 90 % — and only 83 % among 14- to 29-year-olds.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source93 %
buy food based on whether it tastes good — the highest of all purchase criteria.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source4,7×
stronger than health is the pull of taste on young adults' food decisions. 61.5 % name taste as the main driver.
Own interestTastewise sells food market intelligence. Striking trend figures are the product.
Open source64,9 %
prefer comfort food such as pizza, pasta and burgers. Only 17 % associate health with meal prep.
Own interestas above.
Open sourceWhy the limit is five ingredients and not eight.
74 %
want midweek recipes with five ingredients at most. Every plate card keeps to that limit.
PartlyAHDB is the UK agricultural producers’ body, funded by levies. It has an interest in more cooking with fresh produce, but no app business.
Open source31 Min.
is the average time spent on a meal — down from 34 minutes in 2021. The plate cards average 18 minutes.
Partlyas above.
Open source65 %
of 14- to 29-year-olds say quick and easy preparation matters — the highest of all age groups (all: 57 %, 2015: 45 %).
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source77 %
of under-30s enjoy cooking — more than any other age group. What is missing is not the desire but the decision.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source25 %
of 18- to 29-year-olds find cooking too time-consuming, 21 % are too tired after work.
Own interestInstacart is a delivery and shopping service. Barriers to home cooking support its offer.
Open sourceWhy every card carries a shortcut instead of a ban.
69 %
of Gen Z reach for ready meals at least monthly. That is why every card carries a shortcut instead of a ban.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source50 %
of millennials use shortcuts such as meal-prep kits weekly. 43 % have made protein a priority (all adults: 34 %).
Own interestHelloFresh sells meal kits and owns Factor. Both surveys come from the same group and the same agency (Wakefield Research).
Open source≈ 75 %
upgrade ready meals with their own ingredients rather than eating them plain. 34 % would buy more if they were customisable.
Own interestIndustry report by the ready-meal sector about its own category.
Open sourceEach region has its own guideline and its own starting point.
1,2–1,6 g
of protein per kilogram of body weight per day is the new US guideline — up from 0.8 g. For the first time, highly processed foods are named explicitly.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source300–500 g
of vegetables a day is the Chinese guideline, plus 12 different foods daily and never skipping breakfast.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source1× / Woche
of pulses at minimum — plus a small handful of nuts daily. The European card selection follows this guidance.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source4
languages carry the Nigerian guideline: English, Hausa, Yoruba, Igbo. It names stock cubes explicitly as a salt source.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source24,06 %
food inflation in Nigeria. A pot of jollof cost ₦27,528 in June 2025 — 153 % more than in March 2023. There, price beats every nutrition argument.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source87,1 %
of young Chinese cook at least once a week. Over 90 % accept prepared meals, nearly half buy them actively.
UnclearCBNData grew out of a partnership between China Business News and Alibaba. Not independent of commerce interests.
Open source> 50 %
of adults in China are overweight. A three-year national weight-management campaign has been running since 2024.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source11 %
of US adults take a GLP-1 weight-loss drug (2024: 3 %). They need small, protein-rich meals — the US cards are built for that.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source58,5 %
of US adults took a dietary supplement in the past 30 days (women 65 %, men 51.5 %). TeddyBite explains them but does not sell them.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open sourceCoffee, tea, smoothies — and what can actually be shown.
66 %
of US adults drink coffee daily, 82 % of them at home. 48 % had specialty coffee the day before.
PartlyUS coffee industry association. It has an interest in high coffee figures.
Open source72 %
of millennials and Gen Z drink a smoothie at least weekly.
UnclearYouGov is an independent institute, but the commissioning party for this survey could not be found.
Open source25,6 Mrd $
was the size of the global smoothie market in 2025; expected growth 7.2 % a year.
Own interestMarket research vendor selling reports about growing markets.
Open sourceniedriger
is the blood-sugar rise when fruit is blended with seeds and fibre instead of chewed. That is why no juice serves as a base.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open sourcekein Effekt
on skin is what high-quality, non-industry-funded collagen studies show. That is why TeddyBite makes no beauty promise.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open sourceQuiet notifications, no leaderboards, and what the subscription business says.
59
studies on nutrition apps were reviewed. Most common engagement tools: notifications (49 %), personalisation (32 %), goals (31 %). Only 31 % of the papers define engagement at all.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open sourcegering
is the benefit of points, badges and leaderboards — meta-analysis of randomised trials. That is why there is no leaderboard here, only a quiet streak.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open sourcelautlos
is how the system files a notification at level “passive” — no screen, no sound. That is exactly how the daily hint is built.
PartlyManufacturer documentation for its own operating system — the correct source for technical facts.
Open source14,4 %
of notifications with concrete content are opened, generic ones only 4.19 %. That is why the daily hint names all three cards.
Own interestAirship sells the technology for push notifications.
Open source37,7 %
of trials convert to a purchase in the health and fitness category (median). 68 % of all conversions are annual plans.
Own interestRevenueCat sells subscription infrastructure for apps.
Open sourceCounter-evidence and refuted figures — these belong here too.
widerlegt
is the most famous figure in this field: the “226 food decisions a day”. It arose from a counting artefact (sub-questions add up higher than the overall question). The researchers warn explicitly that such figures can undermine people’s belief in themselves.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source18
papers by the best-known researcher on food decisions were retracted; the university found research misconduct. Many popular figures on eating behaviour come from that circle — none of them appears on this page.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source70 %
of users abandon lifestyle and health apps within 100 days (median). That is the hardest number against this project — and the reason TeddyBite works without any logging.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open sourcekein Vorteil
was the gain of an app with reminders, medals and motivational messages over a plain recipe app: 6.67 % versus 5.41 % weight loss, no statistical difference. That is exactly why TeddyBite has no badges and no leaderboard.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open source21.10.2026
is the day Mealime shuts down — an established meal-planning app. Yummly was discontinued in December 2024. Standalone recipe apps rarely carry themselves.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open sourcegescheitert
is what happened to the replication of “willpower that depletes” — 23 labs, 2,141 participants, no measurable effect. Important distinction: that people report the food question as a burden is a self-report and stands. The claimed mechanism behind it does not.
IndependentNo discernible interest in the outcome: authority, learned society or peer-reviewed research.
Open sourceEvery source was opened on the date given and read in the original wherever it was accessible. Where only a summary was available, that is stated under the sample. If a figure falls away or is refuted, it disappears here and on the product page at the same time.